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Quotes Hero
Lead Generation Platform

Client

Quotes Hero

Year

2024

Role

Web Design and Development

Website

quoteshero.uk
Project Showcase • Project Showcase •
Quotes Hero - Lead Generation Website Homepage

Project Overview

Quotes Hero is a UK lead generation platform that connects homeowners with trusted local tradespeople for free, no-obligation quotes. The site had one clear job to do, and that was to turn visitors into qualified enquiries. Rather than trying to appeal to everyone, we stripped the experience back to what really matters, built a quote form that takes under a minute to complete, and made sure every page pushed visitors towards it. The results came quickly. Quality leads went up, the cost per lead went down, and the client could finally run paid traffic into a page that genuinely converts instead of burning budget on clicks that never turned into anything.

What We Delivered

A conversion focused lead generation website with a short quote form, fast loading pages, clear trust signals and full analytics tracking from day one.

Strategy

Lead Funnel, Keyword Research

Design

Landing Pages, Form UX

Development

Custom Forms, Analytics Setup

Visit Live Site

We started with the search terms real homeowners use when they are ready to hire, from kitchen fitters near me to boiler installation quotes. Those keywords shaped the page structure, the headings and the form copy, so visitors find what they need within seconds of landing. It also means the site ranks for terms that actually bring in people ready to spend, not just casual browsers.

Every landing page follows one simple structure. The headline states the value, the subheading adds proof, the form sits above the fold, and the rest of the page handles objections. No clutter, no distractions, just a straight path to the quote form. This is the kind of layout that works whether the visitor came from Google, a paid ad, or a Facebook post.

The quote form only asks for what the sales team actually needs to follow up. Each field was tested to make sure it did not create unnecessary friction, and conditional fields only appear when they are relevant to the visitor's answers. The whole flow from first click to submitted form takes under a minute on mobile, which is where most of the traffic comes from.

Every form submission, call click and page view is tracked, so the marketing team can see exactly which campaigns bring in qualified leads. Data flows into their CRM automatically, which means follow up happens within minutes instead of hours. That single change made a huge difference to close rates without spending a penny more on ads.

After launch we kept testing headlines, form lengths and trust signals. Every change was measured against the previous version, and the best performing layouts stayed. Lead volume has grown steadily since the site went live, at a lower cost per lead than before. The platform is now a core part of how the business brings in new customers.
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